Content Creator TikTok, Instagram & Performance Ads

IMPORTANT PLEASE READ - only applicants that complete the short google form linked in the pre-survey will be reviewed.

Location: Bali, Indonesia

Employment: Full-Time

Salary: Rp4,000,000 – Rp6,000,000/month + Performance Bonuses

Bonus: Up to 30% additional salary based on performance

ABOUT CHERUB BABY

Cherub Baby is an established Australian consumer-products brand specialising in innovative baby and parenting products. For over 16 years, we've developed and marketed products designed to solve real everyday problems for parents and families.

We're looking for a talented and highly creative Content Creator based in Bali to join our marketing team.

WHAT WE ARE LOOKING FOR

This is important: we are a consumer-products brand, and we're specifically looking for someone who knows how to make physical products look interesting, useful and desirable through short-form video.

A major part of your role will be creating performance advertising for Meta and TikTok, as well as organic content for TikTok and Instagram.

We're looking for someone who understands how to take a physical consumer product and turn it into compelling short-form content using:

• Strong scroll-stopping hooks, particularly in the first 1–3 seconds
• Product demonstrations and feature showcases
• Problem → solution concepts
• UGC-style product videos
• Pain-point and benefit-led advertising
• Before/after and comparison concepts
• Testimonials and social-proof style content
• Lifestyle and real-world product-use scenarios
• Trend-led TikTok and Reels content
• Direct-response ads designed to generate clicks and sales
• Multiple creative variations of successful concepts and hooks for testing

You should understand that a beautiful video isn't necessarily an effective ad. We're interested in someone who can combine creativity, storytelling and performance marketing to create content that gets attention and ultimately helps sell products.

WHAT YOU'LL DO

• Create engaging short-form video content for Meta Ads, TikTok Ads, TikTok and Instagram Reels.
• Own the content creation process from start to finish — ideation, hooks, scripting, filming, editing, publishing and analysis.
• Regularly develop new hooks, concepts, angles and creative approaches for our consumer products.
• Turn individual product features and customer pain points into compelling video concepts.
• Create authentic UGC-style videos, product demonstrations, problem/solution videos, testimonials, lifestyle content and performance ads.
• Film high-quality content using smartphones and other available equipment, with strong attention to lighting, composition, audio and framing.
• Edit content using CapCut or similar software, including captions, transitions, sound, effects and other techniques that improve retention and engagement.
• Create multiple versions of ads to test different hooks, openings, messaging, CTAs and creative formats.
• Stay on top of TikTok, Instagram, Meta and UGC trends and identify ideas that can be adapted for our products.
• Publish and manage organic content across our social channels.
• Monitor content and advertising performance to understand which creative approaches are working.
• Use those results to improve future content and develop new creative ideas.
• Prepare simple weekly and monthly performance reports.
• Independently manage your content schedule and consistently meet agreed production targets.

WHAT YOU'LL DO WHO WE ARE LOOKING FOR

Previous experience creating content for physical consumer products is important for this position.

We're particularly interested in candidates who have created content for categories such as baby products, beauty, skincare, fashion, food, health, homewares, electronics, lifestyle products or other e-commerce/retail consumer brands.

You should have:

• Proven experience creating short-form video content for physical consumer products.
• Previous experience creating Meta Ads and/or TikTok Ads for consumer brands.
• A portfolio showing actual examples of product advertising you've created.
• Examples demonstrating different hooks and creative angles used to sell or promote products.
• Strong experience creating TikTok, Instagram Reels, UGC and short-form video.
• Excellent editing skills using CapCut or similar software.
• Strong creative instincts and the ability to generate original concepts rather than simply being given a script to execute.
• A good understanding of what makes someone stop scrolling, keep watching and take action.
• An understanding of the difference between content designed for organic engagement and content designed to generate clicks, conversions and sales.
• Confidence filming physical products and making product features visually interesting.
• Strong visual storytelling skills.
• Ability to work independently and take a project from an initial idea through to finished content without constant direction.
• Good written and spoken English.
• Based in Bali and available for a full-time role.

A university degree is not required. Your creativity, consumer-product experience, portfolio and ability to produce effective content are much more important to us.

RENUMERATION

Base: Rp4,000,000 – Rp6,000,000 per month, depending on experience and ability.

In addition to your base salary, the role includes a performance bonus of up to 30%, rewarding strong content output and results.

We want someone who can grow with the role — the better the content performs and the more value you bring to the business, the greater your opportunity to earn.

HOW TO APPLY

Please complete the google form that we will link in the pre-survey here on linked in.

ONLY APPLICANTS THAT COMPLETE THE GOOGLE FORM WILL BE CONSIDERED.