Content Creator Specialist

Create high-performing, native TikToks that turn brand strategy into scroll-stopping stories driving awareness, engagement, and conversion for the Indonesia market, aligned with Marketing & Campaign and Social Media plans.

RESPONSIBILITY :

1. Ideation & Scripting: Convert briefs/content calendars into hooks, angles, and short scripts; follow trends without losing brand voice.
2. Production: Shoot vertical videos (on-cam/POV/UGC, product demos, tutorials, BTS); manage sound, lighting, framing; add captions/subtitles.
3. Editing & Publishing: Edit fast (CapCut/Premiere); optimize first 3s, pacing, keywords/hashtags/sounds; publish with CTA, tags, product links/UTM with the Specialist.
4. Community & Collabs: Use stitch/duet/reply-with-video; coordinate micro-creators/KOL on brief and deliverables.
5. Performance: Track hook rate, watch time, completion, saves/shares, CTR; propose weekly learnings and A/B tests.

REQUIREMENTS :

1. 13 years creating/editing TikTok for premium lifestyle/fashion/homeware; strong portfolio.
2. On-camera presence; strong storytelling and copy in Bahasa (workable English).
3. Fluent with TikTok native tools & CapCut; basic Premiere/AE a plus.
4. Trend-savvy (TikTok Creative Center), TikTok SEO; organized, fast, detail-oriented; end-to-end self-producer.
5. Collaborative with Marketing, Social, and Design; data-driven literation.