Content Creator Specialist

Company Description

Artisan Professionnel is celebrated as Indonesia's best faux lashes maker, recognized for its premium quality products. Its lashes are trusted and worn by celebrity makeup artists across Indonesia, Malaysia, the Philippines, the UK, and the US. Known for its commitment to innovation and excellence, the company caters to a global clientele while maintaining Indonesian craftsmanship. Artisan Professionnel has established itself as a leader in beauty and cosmetic enhancement with a focus on precision and artistry.

Role Description

This is a full-time hybrid role for a Content Creator Specialist based in Tangerang, with flexibility for some remote work. The Content Creator Specialist will conceptualize, create, and manage engaging content for various platforms, including social media, websites, and marketing campaigns. Additional responsibilities include analyzing content performance, staying updated on market trends, and ensuring brand consistency across all channels.

- Develop and implement a plan content calendar

- Ensure content themes are consistent with the brand voice, audience interests, and current cultural trends.

- Actively participate in brainstorming sessions to generate new content formats and campaign ideas.

- Produce original, engaging, and platform-specific content, including short-form videos, reels, stories, carousels, and captions.

- Collaborate with graphic designers and videographers, or independently create assets using mobile tools or editing applications.

- Remain current with prevailing trends, memes, audio, and content formats that resonate with the target audience.

- Consistently publish and schedule posts utilizing designated tools

- Manage and foster community engagement through comments, direct messages, and interactive responses.

- Partner with influencers, creators, or internal talent for cross-promotional activities or featured content.

- Monitor key performance metrics such as views, reach, engagement, saves, shares, and follower growth.

- Generate regular reports and provide actionable insights derived from platform analytics.

- Conduct A/B testing and optimize posting schedules, content formats, and hashtags to enhance outcomes.

- Support the rollout of campaigns, announcements, and branded partnerships across social media platforms.

Requirements:

- Proven experience on managing Social Media accounts

- Experienced or strong portfolio in create planning content (story board, mood board)

- Excellent copywriting skills with attention to tone, voice, and trends with excellent public speaking, makeup skill and product knowledge for content production

- Proficiency with mobile editing tools

- Deep knowledge of platform algorithms, features, and best practices

- Creative and eager to explore new trends

- Ability to manage time, work autonomously, and adapt quickly in a fast-paced environment