Create high-performing, native TikToks that turn brand strategy into scroll-stopping stories driving awareness, engagement, and conversion for the Indonesia market, aligned with Marketing & Campaign and Social Media plans.
RESPONSIBILITY :
- Ideation & Scripting: Convert briefs/content calendars into hooks, angles, and short scripts; follow trends without losing brand voice.
- Production: Shoot vertical videos (on-cam/POV/UGC, product demos, tutorials, BTS); manage sound, lighting, framing; add captions/subtitles.
- Editing & Publishing: Edit fast (CapCut/Premiere); optimize first 3s, pacing, keywords/hashtags/sounds; publish with CTA, tags, product links/UTM with the Specialist.
- Community & Collabs: Use stitch/duet/reply-with-video; coordinate micro-creators/KOL on brief and deliverables.
- Performance: Track hook rate, watch time, completion, saves/shares, CTR; propose weekly learnings and A/B tests.
REQUIREMENTS :
- 13 years creating/editing TikTok for premium lifestyle/fashion/homeware; strong portfolio.
- On-camera presence; strong storytelling and copy in Bahasa (workable English).
- Fluent with TikTok native tools & CapCut; basic Premiere/AE a plus.
- Trend-savvy (TikTok Creative Center), TikTok SEO; organized, fast, detail-oriented; end-to-end self-producer.
- Collaborative with Marketing, Social, and Design; data-driven literation.
