ABOUT THE ROLE :
We're building Nosstory, a kids nose-relief patch brand for Indonesian parents. We need someone who can own short-form content end to end: concept, direct, appear on camera, edit, publish, and grow the account organically.
WHAT YOU'LL DO :
- Ideate, shoot, edit, and publish short-form video on Instagram and TikTok — including hooks, captions, and posting strategy
- Engage with the audience in comments: answer questions, build relationships with the mom community, and feed what you learn back into content
- Track what performs and adjust the content direction accordingly
CORE REQUIREMENTS :
- Minimum 2 years growing social media accounts organically (IG/TikTok) — with proof of views, follower and engagement growth you personally drove
- Able to direct, be the on-camera talent, and edit short-form video independently
- Comfortable and confident in-frame; strong verbal communication in Bahasa Indonesia
- Familiar with AI tools for e-commerce content (image generation, product insertion/compositing into video)
- Reading-level English (for AI tools and documentation)
- Based in Jakarta or willing to relocate
PREFERRED (PLUS POINTS) :
- Track record creating content for parents, especially new moms with toddlers
- Is a mother herself
Note on the role: This position is the face of the brand on camera. Our audience is Indonesian mothers of toddlers, and portfolio fit with that audience is a significant factor in selection.
HOW WE MEASURE THIS ROLE
You own the strategy and the calendar. We don't set posting quotas or video counts — we look at whether you're shipping consistently, learning from what performs, and whether the account is compounding. Directionally, 20,000 organic followers in year one is what good looks like.
- Salary : IDR 7,000,000–10,000,000 take-home/month
- Placement : Jakarta