Content Creator

Company Description PT. Hongxin Joy Kuliner Indonesia is a fast-growing food and beverage company dedicated to delivering high-quality dining experiences and strong operational performance. Through innovation and customer-focused service, the company strives to become a trusted name in Indonesia's hospitality industry. PT. Hongxin Joy Kuliner Indonesia places significant value on its team members and is committed to providing an environment where individuals can learn, develop, and build sustainable careers. The company promotes teamwork, accountability, and a shared passion for excellence. It welcomes both experienced professionals and those starting their careers to grow together as part of an expanding organization.

Role Description This is a full-time, on-site Content Creator role based in Central Jakarta. The Content Creator will develop engaging content for digital platforms, including social media, websites, and promotional materials, aligned with the brand's voice and marketing objectives. Responsibilities include planning content calendars, capturing and editing photos or short videos, and collaborating with marketing and operations teams to showcase menu items, promotions, and in-store experiences. The role involves monitoring content performance, adapting strategies based on audience engagement, and ensuring consistent branding across all channels. The Content Creator is expected to contribute ideas that support customer engagement and strengthen the company's presence in the food and beverage market.

Qualifications

• Candidates should possess skills in content planning and storytelling, including developing creative concepts and organizing content calendars.
• Candidates should possess skills in copywriting and editing for digital platforms, such as social media captions, blog posts, and promotional texts.
• Candidates should possess skills in basic photography and video creation, including shooting, simple editing, and optimizing visuals for online use.
• Candidates should possess skills in social media management, including publishing content, monitoring engagement, and understanding platform trends.
• Candidates should possess skills in brand awareness and basic marketing, including aligning content with campaigns and target audiences.
• Relevant qualifications include strong written and verbal communication skills, attention to detail, and the ability to collaborate with cross-functional teams.
• Experience in the food and beverage or hospitality industry is an advantage, as is familiarity with Central Jakarta's market and customer preferences.
• A diploma or bachelor's degree in Communications, Marketing, Media, or a related field is preferred, along with the ability to work on-site and manage multiple tasks in a fast-paced environment.