Content Creator Intern (Mandarin)

Qualifications:

• Final-year student or recent graduate from Marketing, Communication, Public Relations, Chinese Literature, International Business, Multimedia, or related fields.
• Fluent in Mandarin (spoken and written); HSK certification is a plus.
• Good command of English; Indonesian proficiency is preferred.
• Familiar with social media platforms such as Instagram, TikTok, Xiaohongshu (RED), WeChat, and YouTube.
• Basic skills in Canva, CapCut, Adobe Creative Suite, or other content creation tools.
• Strong copywriting and storytelling abilities in Mandarin.
• Creative mindset with a good eye for visual content and current digital trends.
• Able to work independently and collaboratively in a fast-paced environment.
• Strong communication and interpersonal skills.
• Willing to attend events and create on-the-spot content when required.
• Passionate about fashion, lifestyle, luxury brands, and digital content creation.

Responsibilities:

• Assist in planning and executing content calendars for social media and digital marketing campaigns.
• Create engaging Mandarin and English content for social media posts, captions, articles, WhatsApp broadcasts, and marketing materials.
• Design simple visual assets using Canva or similar design tools.
• Support video production by filming, editing, and creating short-form content for platforms such as Instagram, TikTok, and Xiaohongshu.
• Translate and localize marketing content between Mandarin and English/Indonesian to ensure cultural relevance and accuracy.
• Monitor content performance and engagement metrics, and provide recommendations for improvement.
• Assist in creating real-time content during company events, exhibitions, photoshoots, and marketing activations.
• Stay updated with social media trends, content formats, and digital marketing best practices relevant to Mandarin-speaking markets.
• Collaborate with internal teams to ensure content aligns with brand guidelines and marketing objectives.