Content Creator (Brand Parfume)

Company Description Malva, established in 2019, is a trusted Indonesian company that provides high-quality, safe products for both personal and professional needs. The company offers end-to-end solutions, including expert-led research and development, high-standard production, certification, and packaging to support professional business purposes. Malva has grown consistently and expanded into beauty and daily needs through its brands CALLUNA, LEXA, and CHELLY. Driven by the spirit of Indonesia's youth, Malva continues to innovate and grow, offering opportunities for individuals who want to contribute to dynamic local brands.
Role Description The Content Creator (Brand Parfume) is a full-time, on-site role based in Bogor. This role is responsible for planning, creating, and publishing engaging content that builds and strengthens the Malva perfume brand across digital platforms, including social media, websites, and online marketplaces. Day-to-day tasks include generating creative concepts, writing captions and short copy, producing photo and video content in collaboration with the creative team, and ensuring consistent brand identity and messaging. The Content Creator will monitor content performance, analyze audience engagement, and collaborate with marketing, product, and design teams to support campaigns and product launches. The role also involves staying current with fragrance, beauty, and lifestyle trends to inform fresh, relevant content ideas.
Qualifications

• Strong content creation and copywriting skills, with the ability to produce clear, engaging captions, short articles, and campaign messages.
• Experience with social media content planning and execution, including knowledge of platforms such as Instagram, TikTok, and other relevant channels.
• Basic photo and video production skills, including shooting, editing, and optimizing visual content for digital use.
• Brand storytelling and creative concept development skills, especially for lifestyle, beauty, or fragrance-related content.
• Ability to analyze content performance and audience engagement, and to adjust strategies based on data and feedback.
• Strong collaboration and communication skills to work effectively with marketing, design, and product teams.
• Keen interest in beauty, lifestyle, and perfume trends, with a passion for developing local Indonesian brands.
• Attention to detail, strong organizational skills, and the ability to manage multiple content projects and deadlines.
• Relevant education in Marketing, Communications, Visual Arts, or a related field is preferred; equivalent experience is also valued.
• Proficiency in basic design or editing tools (e.g., Canva, Adobe Premiere Rush, or similar) is an advantage.