Content Creator and Social Media Specialist

Company Description

Cahaya Naturals creates gentle, natural skincare products designed to support individuals with atopic dermatitis (eczema) in taking control of their skin health and regaining confidence. Our formulations incorporate botanical ingredients from Indonesia, scientifically proven to enhance skin health. Committed to excellence, we prioritize combining the healing power of nature with innovative science to provide trusted skincare solutions.

Role Description

This is a freelance position for a Content Creator and Social Media Specialist located in Jakarta, Indonesia. The role involves creating engaging content plan, producing contents, managing social media accounts, brainstorming and executing content strategies, drafting social media posts, and analyzing performance metrics to enhance engagement and reach. Additional responsibilities include collaborating with team members to develop creative campaigns and staying current with social media trends to implement innovative ideas.

Qualifications

• Content creation skills, including writing, editing, and crafting engaging visuals
• Proficiency in social media management, content scheduling, and platform-specific strategies
• Experience in developing content strategies to effectively communicate brand messaging
• Strong analytical skills to track and measure social media performance
• Knowledge of digital marketing principles and tools
• Excellent communication, teamwork, and time management abilities
• Familiarity with design tools (e.g., Canva, Photoshop) is a plus
• A degree in Communications, Marketing, Media Studies, or a related field is preferred
• Passion for natural skincare and wellness is an advantage
• Preference will be given to candidates who have little children (under 3 years old) and love to make and share educational contents with the children