Content and Digital Growth Specialist
Content and Digital Growth Specialist
akar inti enterprise4-6 Years
- Posted 7 months ago
- Be among the first 10 applicants
Job Description
Responsibilities
- Develop and execute content strategies, and media publications
- Develop and implement the effective of digital marketing principles and strategies to increase brand awareness and engagement
- Research and analyze the market and industry trends and customer behavior, and competitor to identify growth opportunities.
- Lead innovation in the area: able to track best practices, tools, latest trends in technology industry
- Analyze website and social media analytics to identify areas of improvement, increase AIE's digital presence
- Collaborate with internal teams to develop and deploy content, campaigns, and promotions.
- Establish, track, monitor and report on KPIs/key metric and ROI performance of digital campaigns
- Develop and manage digital advertising budgets.
- Identify opportunities to optimize website, SEO initiative, and SEM to drive organic lead generation
- Manage and coordinate external digital agencies and vendors.
- Work closely with the business and branding team to ensure digital initiatives are aligned with overall business objectives.
- Bachelor degree from Communication, Branding, Marketing Communication, or related field
- Experience in IT/Technology company or system integrator industries.
- Have 4+ years of experience in Content and Digital Growth
- Strong understanding of B2B content positioning, and enterprise-level communication.
- Ability to translate complex IT solutions into engaging marketing content & campaigns.
- Strong background in digital content management, SEO, and audience engagement
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