Consumer Insight Intern

Responsibilities

• Conduct weekly consumer data collection through direct interaction with users.
• Contact and communicate with users on a daily basis through phone calls or other communication channels to gather feedback, insights, and user experiences.
• Conduct regular market visits to observe consumer behavior, product usage, and market dynamics.
• Collect qualitative and quantitative insights from consumers based on predefined research objectives and guidelines.
• Conduct structured interviews and ask relevant questions to understand consumer needs, preferences, experiences, and pain points.
• Record and organize consumer feedback accurately and systematically.
• Identify recurring feedback, trends, and key consumer insights from the collected data.
• Prepare regular reports and summaries of consumer findings for the Consumer Insight and R&D teams.
• Support the team in translating consumer feedback into actionable insights for product development and improvement.
• Maintain proper documentation of consumer interactions, field activities, and research findings.
• Perform other research and consumer insight activities as required by the team.

Qualifications

• Final-year undergraduate student or fresh graduate from any major; preferably Marketing, Business, Communication, Psychology, Sociology, Statistics, or other related fields.
• Strong interest in consumer behavior, market research, and product development.
• Comfortable communicating and interacting with different types of consumers.
• Confident and comfortable making calls and conducting direct interviews with users.
• Willing to conduct regular market visits and work in the field.
• Good listening and interviewing skills with the ability to ask relevant follow-up questions.
• Strong attention to detail and ability to accurately capture consumer feedback.
• Good analytical and reporting skills.
• Proficient in Microsoft Excel/Google Sheets and PowerPoint/Google Slides.
• Proactive, adaptable, and willing to learn.
• Able to work independently and manage daily data collection targets.