Community and Brand Specialist

3-5 Years

Save

Early Applicant

Job Description

Job Responsibilities

Build and maintain a strong community for aspiring and ambitious merchants.
Organize merchant gatherings for top merchants to strengthen relationships and reward loyalty.
Plan and execute region-specific offline activations to enhance brand awareness.
Monitor weekly sentiment and feedback to improve brand perception.
Lead store makeover projects to enhance in-store branding and customer experience.
Organize and manage monthly regional gatherings to support business goals.
Maintain merchant engagement and retention, with a focus on top merchants.
Develop and execute offline activations to drive engagement.
Oversee UGC (User-Generated Content) campaigns to encourage organic testimonials.
Ensure brand-building activities are captured and amplified on social media by merchants.

Job Requirements

Experience & Skills

Minimum 35 years of experience in community management, brand marketing, or trade marketing.
Strong ability to build relationships and engage with merchants or business communities.
Experience in event planning, offline activations, and regional engagement strategies.
Proficiency in brand-building techniques and customer sentiment analysis.
Strong project management and execution skills.

Soft Skills & Attributes

Technical & Industry Knowledge

Familiarity with trade marketing concepts and execution (POSM, store branding, etc.).
Understanding of social media engagement and UGC campaigns.
Previous experience in a fast-paced startup or e-commerce environment is a plus.