Job Description
Responsibilities
The Commercial Partnership Solutions team at TikTok drives commercial growth by developing scalable, content-driven, and creator-led marketing solutions for brands, agencies, and business partners across Enterprise and SMB segments. The team bridges business objectives with TikTok's ecosystem by combining creators, content, sponsorship opportunities, media products, and platform capabilities into impactful client solutions.
Working cross-functionally with Sales, Creator Partnerships, Product Marketing, Operations, and regional teams, the team plays a key role in translating market trends, cultural moments, and platform innovations into compelling commercial offerings that drive measurable business impact.
Responsibilities
- Develop scalable commercial partnership and marketing solutions by leveraging TikTok assets, creators, content, media products, and platform capabilities to support client business objectives across Enterprise and SMB segments.
- Collaborate closely with Sales teams to create customized packages, pitch materials, and integrated marketing solutions that drive revenue growth and client success.
- Lead go-to-market and commercialization strategies for seasonal campaigns, tentpole moments, sponsorships, and strategic partnership initiatives.
- Translate market trends, platform insights, creator trends, and consumer behavior into compelling client-facing narratives and commercially viable solutions.
- Drive the adoption and commercialization of TikTok-native assets and products by localizing strategies and solutions based on market needs and client objectives.
- Identify new monetization opportunities across TikTok ecosystem offerings including creator-led campaigns, branded content, sponsorships, livestream commerce, and integrated media solutions.
- Manage end-to-end commercial solution development and work cross-functionally with internal stakeholders including Sales, Creator Partnerships, Product Marketing, Operations, Finance, and Legal teams to ensure smooth execution and alignment.
- Analyze campaign performance, client feedback, and market insights to optimize future partnership strategies, product improvements, and commercial offerings.
- Build strong relationships with internal and external stakeholders including brands, agencies, creators, and business partners while contributing to process improvements and scalable commercial frameworks.
Qualifications
Minimum Qualification(s):
- 5+ years of experience in commercial partnerships, integrated marketing, digital marketing, media sales, brand partnerships, or digital advertising industries.
- Strong understanding of digital marketing ecosystem, creator economy, social commerce, and platform monetization strategies.
- Experience developing client-facing proposals, commercial packages, pitch presentations, or integrated marketing solutions.
- Strong understanding of go-to-market (GTM) and commercialization strategies for digital products or marketing solutions.
- Comfortable working with data and insights, with the ability to translate findings into actionable strategies and compelling narratives. Strong stakeholder management, communication, and project management skills with the ability to manage multiple cross-functional projects simultaneously.
- Ability to thrive in a fast-paced, dynamic, and collaborative environment. Deep curiosity and awareness of digital culture, TikTok trends, creator ecosystem, subcultures, and emerging creative technologies including GenAI solutions.
Preferred Qualification(s)
- Bachelor's degree; preferred in Marketing, Business, Communications, Advertising, or related field.
- Experience working in technology, digital platform
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
