Persevio is recruiting for this role on behalf of one of our clients. Find out the job details and click the APPLY button.
About the Company
- Our client is a growing consumer brand company focused on building and expanding its offline commercial presence in Indonesia. The company is currently at an early growth stage and is developing its sales engine across Modern Trade retailers, regional distributors, and offline market channels. This role offers the opportunity to play a key part in shaping commercial strategy and execution.
About the Role
- The Commercial Director will be responsible for building and leading the company's offline commercial operations in Indonesia. This is a business-building role that combines strategic ownership, team leadership, and hands-on execution, with a focus on expanding retail presence and driving offline sales growth.
Key Responsibilities
- Develop and execute national offline sales strategy across Modern Trade and selected regional distributors
- Build and manage relationships with major retail partners, including supermarkets, mini-marts, lifestyle stores, health & beauty retailers, and pharmacy chains
- Lead negotiations on product listing, trading terms, and promotional activities
- Identify, appoint, and manage regional sub-distributors where appropriate
- Develop and execute in-store brand activation programs, including POSM, planogram, and visibility standards
- Manage offline sales forecasting, sell-in/sell-out tracking, trade promotion planning, and trade investment efficiency
- Build and manage a sales team of 3–5 people over time, covering key accounts and regional distributors
- Work closely with marketing and e-commerce teams to support omni-channel execution
Requirements
Must-have:
- 5–8 years of sales management experience in FMCG companies or similar consumer industries
- Experience working with Indonesian Modern Trade retailers and strong capability in retail relationship management and negotiation
- Current or recent experience as Senior KA Manager, National KA Manager, Assistant Director, or similar leadership roles
- Experience managing a small sales team
- Strong entrepreneurial mindset with the ability to operate in an early-stage and hands-on environment
Preferred:
- Background from leading FMCG companies, with experience starting career through a Sales Management Trainee (MT) track
Why Join
- Opportunity to build and shape the offline commercial engine of a growing consumer brand in Indonesia
- Take ownership of national sales strategy, key retail partnerships, and commercial execution
- Play a hands-on leadership role with the opportunity to build and develop a sales team
- Performance bonus target: 2–6 months
- Equity/ESOP provided
- Benefits include BPJS, statutory benefits, and travel allowance
