Chief Marketing Officer (CMO) - Indonesia

About Orivo

Orivo is a smart wellness technology brand building products designed to become part of people's everyday rhythm.

Our approach to marketing is built around three principles:

Health. Fashion. Interaction.

We believe wearable technology should not only provide data. It should feel personal, relevant, stylish, and naturally integrated into everyday life.

As we prepare to grow Orivo in Indonesia, we are looking for a Chief Marketing Officer (CMO) who can lead the market strategy, build the marketing team, and turn an early-stage brand into a strong consumer brand.

What You Will Do

As CMO, you will lead Orivo's marketing strategy and execution in Indonesia.

You will be responsible for:

• Developing Orivo's go-to-market and brand growth strategy in Indonesia
• Translating business objectives into clear marketing priorities and campaigns
• Building and leading the Indonesia marketing team
• Developing brand positioning and maintaining consistent brand direction
• Leading digital marketing, social media, content, creator, KOL, and influencer strategies
• Building partnerships with communities, events, creators, brands, and strategic partners
• Developing user acquisition and community growth strategies
• Working closely with product, design, research, e-commerce, and global teams
• Planning and managing marketing budgets
• Monitoring campaign performance, user acquisition, engagement, and growth metrics
• Identifying market trends, consumer behavior, competitors, and new growth opportunities
• Building scalable marketing processes as the Indonesia business grows

This is not a strategy-only position.

We are looking for someone who is comfortable developing the strategy, making decisions, and actively helping the team execute during the early stage of the business.

Who We Are Looking For

You may be a strong fit if you have:

• Proven experience in marketing, brand, growth, or consumer strategy
• Experience leading marketing projects, teams, or business units
• Strong understanding of the Indonesian consumer market
• Experience with consumer technology, lifestyle, wellness, beauty, sports, fashion, FMCG, or other consumer-facing industries
• Strong understanding of digital marketing and social media ecosystems
• Experience working with KOLs, influencers, communities, partnerships, or brand activations
• Strong strategic thinking combined with strong execution ability
• Experience using data and consumer insights to make marketing decisions
• Strong communication and leadership skills
• Professional working proficiency in English and Bahasa Indonesia
• Comfort working in a fast-moving, multicultural, and early-stage environment

What Matters to Us

We care less about impressive job titles and more about what you have actually built.

We value people who demonstrate:

Ownership

You can move projects forward without waiting for detailed instructions.

Strategic Thinking

You understand the bigger business objective behind marketing activities.

Execution

You can turn ideas into campaigns, partnerships, content, and measurable outcomes.

Consumer Understanding

You are curious about how people think, behave, discover products, and make purchasing decisions.

Leadership

You can build a team while still being willing to work alongside them.

Adaptability

You are comfortable building systems and solving problems when not everything has been established yet.

Nice to Have

• Experience launching a new consumer brand or product in Indonesia
• Experience with wearable technology, health technology, consumer electronics, or lifestyle products
• Experience managing Meta Ads, TikTok, creator marketing, or e-commerce growth
• Existing networks within creators, agencies, communities, media, or brand partnerships
• Experience working with regional or international teams
• Experience building a marketing function from an early stage

What You Will Help Build

This role will have a meaningful influence on how Orivo grows in Indonesia.

You will help shape:

• Brand positioning
• Go-to-market strategy
• Marketing organization
• Creator and community ecosystem
• Strategic partnerships
• User acquisition strategy
• Launch campaigns
• Long-term brand growth

If you enjoy building brands from the ground up rather than simply maintaining an established system, we would love to hear from you.

• To apply, please submit your CV and, where relevant, your portfolio or examples of campaigns, brands, products, or marketing projects you have led.