Set and lead the Group Commercial strategy, including annual plans, budgets, revenue and volume targets, and commercial KPIs across Sales and Marketing, aligned with the Company's strategic priorities and hospital service capacity.
Lead Sales strategy and execution across key hospital channels, including corporate and insurance/payer accounts, referral networks, and community channels, to drive patient acquisition, activation, utilization, retention, and revenue growth.
Lead the Group Marketing strategy, including brand positioning, service-line marketing, integrated campaigns, and digital and offline marketing initiatives to strengthen BMHS and hospital brands and generate qualified demand.
Drive the end-to-end commercial funnel, covering patient acquisition, CRM, lead management, conversion, retention, and loyalty, while continuously improving marketing-to-sales effectiveness and customer engagement.
Lead market intelligence and commercial analytics, including catchment analysis, customer segmentation, competitor activity, market share, service demand, payer and channel dynamics, and customer insights; translate market intelligence into actionable commercial priorities.
Lead pricing, packaging, promotion, and commercial economics recommendations in collaboration with Finance, Medical, Nursing & Quality, and Hospital Operations, balancing market competitiveness, clinical appropriateness, service capacity, and profitability.
Establish commercial performance management and forecasting, including dashboards and regular business reviews covering revenue, patient volume, payer/channel mix, sales productivity, pipeline, conversion, marketing ROI, and key commercial risks.
Report to the President Director and partner with Hospital Directors & Corporate functions to align commercial demand with service capacity, clinical priorities, patient experience, digital enablement, and financial objectives, while driving the adoption of Group commercial standards across hospitals.
Requirements:
Bachelor's degree in Business, Marketing, Management, Economics, Communications, Healthcare Management, with a Master's degree in Business, Marketing, Healthcare Management, or a related field preferred.
Minimum 12 years of relevant experience in Commercial, Sales, or Marketing, including at least 5 years in senior leadership roles.
Proven track record of driving revenue growth, sales performance, brand development, marketing effectiveness, patient/customer acquisition, and commercial analytics within a multi-site or complex service organization.
Hospital or healthcare industry experience is strongly preferred, particularly with exposure to corporate and insurance/payer channels, referral networks, digital acquisition, and regulated healthcare marketing.
Strong experience in developing and executing commercial strategies across multiple channels and customer segments, with a demonstrated ability to translate market insights into measurable business outcomes.
Strong understanding of commercial performance management, revenue analytics, forecasting, customer lifecycle management, and marketing ROI.
Demonstrated ability to collaborate with senior stakeholders across Hospital Operations, Finance, Medical, Nursing & Quality, Digital, and other Corporate functions.
Strong strategic thinking, business acumen, leadership, stakeholder management, negotiation, and communication skills.
