Manage and optimize the performance of RFID Own Channel distribution channels, covering both traditional and digital channels such as Apps, QR Ordering, and other platforms.
Set sales targets for each channel and monitor achievement and performance on a regular basis.
Coordinate the execution of promotional programs and campaigns across Own Channels with relevant teams.
Analyze sales data, traffic, and channel performance to identify opportunities and develop channel optimization strategies.
Collaborate with the Marketing team to develop and provide promotional materials tailored to the needs of each channel.
Identify channel challenges and development opportunities to drive sales, transactions, and customer engagement.
Requirement
Bachelor's degree in Marketing, Business Management, E-Commerce, or related field
Minimum 3 years of experience in Channel Management, E-Commerce, Digital Sales, or a similar role
Strong understanding of digital and traditional sales channels, preferably in F&B, Retail, or QSR industry
Experienced in sales target setting, channel performance monitoring, and promotional campaign execution
Strong data analysis skills with proficiency in Microsoft Excel and/or other data analytics tools
Strong commercial mindset with the ability to identify sales growth and channel optimization opportunities
Good communication and coordination skills to collaborate with Marketing, Operations, and other cross-functional teams
Experience in managing Apps, QR Ordering, or other digital ordering platforms is a plus
