Channel Marketing Head - Zurich Asuransi Indonesia

Job Summary

Responsible for defining the Go-To-Market (GTM) and digital channel activation strategies, including digital channel roles, activation initiatives, and planning frameworks aligned with business objectives and customer journeys.
Provides strategic guidance for GTM inventories if needed and support the enablement GTM strategy execution through clear GTM startegy and planning alignment with stakeholders.
Conduct GTM monitoring and evaluation, provide necessary GTM Iteration and enhancement recommendation based on performance to perform necessary GTM adjustment or optimization plan to support informed business decisions.

Job Qualifications

• Bachelor's degree in Marketing / Business / Communications, or related field
• More than 5 years of experience in marketing / distribution / strategic management / channel management / other digital marketing roles
• Strong understanding of multi-channel distribution models / channel activation / customer journeys / customer needs/ marketing funnels
• Strong stakeholder management and strategic cross-functional collaboration skills
• Experience working in startegy, planning, center-of-excellence roles
• Familiar with project management / sales & acquisition

Job Accountabilities - Key Accountabilities

Key Accountabilities

• Responsible for defining the Go-To-Market (GTM) and digital channel activation strategies, including digital channel roles, activation initiatives, and planning frameworks aligned with business objectives and customer journeys.
• Provides strategic guidance for GTM inventories if needed and support the enablement GTM strategy execution through clear GTM startegy and planning alignment with stakeholders.
• Conduct GTM monitoring and evaluation, provide necessary GTM Iteration and enhancement recommendation based on performance to perform necessary GTM adjustment or optimization plan to support informed business decisions.

Performance Management Accountabilities

• Quality and effectiveness of GTM and channel activation strategiesTimely delivery of GTM planning frameworks and activation playbook..
• Alignment of GTM strategies with business objectives and customer journeys
• Stakeholder alignment and adoption of GTM strategies
• Clarity and relevance of GTM startegies and digital channel marketing / activation recommendations
• Provide recommendations based on GTM monitoring and evaluation
• Explore potential remarketing/cross-sell/upsell opportunities