Channel Activation Executive

Responsibilities

Planning & Rollout

• Develop detailed activation plans, timelines, and budgets for offline events.
• Align activation plans with overall brand and trade marketing strategy.
• Coordinate with cross-functional teams (Sales, Brand, CRM, Compliance) to ensure flawless execution.

Event Execution

• Organize and manage BTL activations, including sponsorships, roadshows, product sampling, and direct marketing campaigns.
• Supervise third-party agencies, vendors, and promoters to ensure deliverables are met.
• Ensure compliance with local regulations and internal guidelines, especially for restricted categories (e.g., tobacco/vape).

Monitoring & Reporting

• Track effectiveness of activation campaigns against KPIs (reach, engagement, conversion).
• Provide post-event evaluations, consumer feedback, and ROI analysis.
• Recommend improvements for future activations.

Qualifications

• Bachelors degree in Marketing, Communications, Business, or related field.
• 13 years of experience in event management, trade marketing, or BTL activations (FMCG, lifestyle, or tobacco/vape industry preferred).
• Strong project management and organizational skills.
• Excellent communication and negotiation abilities.
• Creative mindset with problem-solving skills.
• Willingness to travel and work on-site during events.