Overview:
To develop the most effective and efficient in-store marketing plan based on shopper and channel priorities to achieve business objective.
Key Responsibilities:
- Define priority shopper segments and objectives for priority shopper segments
- Define strategies to achieve objectives in priority channels
- Define the ideal in-store marketing mix that must be achieved in each priority channel to achieve objectives for priority shopper segments in priority channels
- Develop plans for each priority channel to achieve shopper and channel objectives and implement in-store standards
- Allocate trade expenditure budgets by channel and in-store activity
- Support the process of developing business plans for key customers
- Provide appropriate information to the annual planning and the short term planning process and ensure planned trade marketing activity is aligned with brand objectives and constraints
- Brief the design of POSM materials to marketing
- Develop selling stories to support in-store initiatives
- Brief sales team on forthcoming activity
- Attending key selling meetings where specialist input will add value
- Evaluate company performance against the annual shopper and channel objectives
- Evaluate the effectiveness of new product introductions against agreed objectives
- Active Participation in IBP Meetings & Feeder Meetings (eg. MKT-TM Meeting, NPD Project Meetings)
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5+ years of experience in trade marketing, brand management, or a similar role.
- A deep understanding of the industry, with proven experience in handling retail, online, or distributor channels.
- Solid understanding of trade marketing principles, channel dynamics, and consumer behavior.
- Ability to analyze sales data, forecast trends, and measure campaign effectiveness.
- Strong negotiation skills for managing distribution partnerships.
- Flexibility in adapting to fast-paced and rapidly changing environments.
- Excellent communication and collaboration skills.
Our Story
Fonterra is a global nutrition company owned by 9000 farming families in New Zealand. We employ 20,000 people around the globe and offer amazing opportunities for people who want to join our team. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.
At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work, please apply and join our team.
