Responsibilities :
Trade Performance & Analytics
- Maintain and update trade performance dashboards; track monthly ROI, promotion uplift, market share, and sell-through rates to highlight key trends and performance gaps for management.
- Conduct monthly performance reviews to identify what worked, what didn't, and recommend corrective actions for next cycles.
- Support RGM (Revenue Growth Management) by monitoring competitor pricing, tracking promotional compliance, and identifying SKU gaps in the market.
Sales & Retail Enablement
- Prepare data foundations and selling decks for Joint Business Planning (JBP) meetings to equip Sales teams for retailer negotiations.
- Together with trade channel team build promotional guidelines and trade spend forecasts with precision to prevent budget leakage and ensure alignment with sales targets.
- Serve as the primary daily contact for Sales teams—resolving stock issues, promotional execution problems, and in-store visibility challenges within 24–48 hours.
Channel Program Execution
- Together with trade channel team manage the rollout of promotional campaigns and point-of-sale materials (POSM) across retail channels.
- Manage the full lifecycle of POSM—from creative approval and production timelines to store-level deployment and compliance audits.
Field & Market Insights
- Spend regular time in the market (weekly/bi-weekly store visits) to audit shelf strategy, competitive positioning, and promotional compliance.
- Document shelf-level insights and translate them into actionable recommendations for Sales and management.
Job Qualifications :
Education & Experience
- Bachelor's Degree (S1) in Engineering, Business & Management, Economics, or related field.
- 2–3 years of direct experience in Trade Marketing, Sales, or Category Management.
- FMCG, Beauty, or Retail industry experience is highly preferred (understanding of trade mechanics, retailer dynamics, and SKU management).
Technical Skills
- Advanced Excel (Pivot Tables, VLOOKUP/XLOOKUP, basic financial modeling, charting).
- Proficiency with Google Sheets and PowerPoint for data presentation.
- Proactive interest in learning BI tools like Tableau or Power BI (training provided).
Soft Skills & Competencies
- Strong priority : setting ability and capacity to work independently on day-to-day execution with minimal supervision.
- Mental toughness and grit : ability to handle execution setbacks, aggressive competitor moves, and tight deadlines without losing focus.
- Commercial empathy : skilled at aligning and collaborating with Sales Reps and external partners who don't report to you.
- Field-first mindset : genuine willingness to spend time in stores auditing shelves, understanding consumer behavior, and translating insights to the team.
- Precision and accountability : obsession with accuracy in promo calendars, spend tracking, and compliance metrics.
- Problem-solver mentality : comfortable rolling up sleeves to solve issues (from POSM delays to stock-outs) rather than escalating immediately.
