Category Product Specialist (Food)

Taste the future of F&B retail with us! We're on the hunt for a data-driven, commercially sharp Category Product Senior Specialist – Food & Merchandise to own, scale, and innovate our high-growth food menu and merchandise portfolio. If you're a master of P&L modeling, viral consumer trends, and end-to-end product development, step into the driver's seat as Kopi Kenangan expands across Indonesia!

Ideal Candidate Profile:

• Education: Bachelor's degree in Business, Marketing, Supply Chain, Food Science, or a related field.
• Experience: 4–5 years in Category Management, Merchandise Development, Product Development, or Brand Management. Proven background managing food categories and consumer merchandise within FMCG, Retail, or F&B is strongly preferred.
• Technical & Financial Skills: Expert-level proficiency in P&L modeling, scenario building, and complex Excel functions.
• Regulatory Knowledge: Solid understanding of BPOM, Halal certification processes, and quality management standards (ISO 9001/22000).
• Language Skills: Professional fluency in written and spoken English for international vendor negotiations and executive presentations.
• Soft Skills: Resilient, collaborative, and friendly. Proven track record of leading cross-functional teams, hitting tight launch timelines, and navigating sudden project pivots.

Job Role:

• Category Strategy & Growth: Own performance metrics for Food and Merchandise categories; drive growth opportunities, build promotional calendars, and execute strategic SKU rationalizations.
• P&L & Financial Modeling: Develop comprehensive sales projections, margin scenarios, and pricing strategies to achieve Gross Profit (GP) and volume targets.
• Sourcing & Operational Feasibility: Partner with Procurement to scout global raw materials, primary packaging, and general merchandise while ensuring store-level display feasibility and equipment fitness.
• Data-Driven Performance Management: Track category run rates with Analytics teams, diagnose sales dips, and design recovery campaigns based on consumer behavior insights.
• Regulatory Compliance & Quality Assurance: Manage essential compliance documentation (Halal, BPOM, COA, SDS) and enforce ISO 9001 / ISO 22000 standards.
• Trend Validation & Project Leadership: Monitor consumer and social media trends to spot launch opportunities, partnering across Marketing, Supply Chain, Operations, and Legal for seamless product drop execution.

More about Kenangan Brands

• Kopi Kenangan: 1,200+ outlets across Indonesia
• Kenangan Coffee Malaysia: 200+ store locations
• Kenangan Coffee Singapore: 10 locations and growing
• Kenangan Coffee India: 10 stores and aggressive expansion plans
• Global Footprint: Expanding footprint across Taiwan, Australia and the Philippines
• FMCG Division: Kopi Kenangan Botol (Ready-To-Drink subsidiary)

Interested applicant, please send updated resumes to [Confidential Information]