Campaign Strategist

pt bank digital bca (bca digital)

Indonesia

2-4 Years

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Posted 19 hours ago
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Job Description

Responsibilities

Key Responsibilities:

Strategy Development
Develop integrated (360°) communication and campaign strategies aligned with brand and business objectives.
Create big ideas, messaging frameworks, and key communication angles based on consumer insights, market analysis, and brand direction.
Build audience segmentation, customer journey mapping, and campaign architecture.
Data‑Driven Insight & Collaboration
Work closely with the Data & Performance team to analyze audience behavior, campaign performance, and market trends.
Translate data and insights into clear strategic recommendations.
Support post‑campaign evaluation and strategic improvement plans.
Channel & Media Strategy
Define channel roles and touchpoints across ATL, BTL, digital, social, KOL/influencer, CRM, and on‑ground activities.
Develop channel strategies based on objectives, audience behavior, and funnel stages.
Collaborate with media team and channel owners to ensure effective distribution and messaging consistency.
Cross-functional Partnership
Partner with creative, media, social, KOL, and product teams to ensure strategy alignment across all outputs.
Provide strategic briefs and guide creative teams to deliver work that meets the campaign's strategic direction.
Maintain blu's brand voice and communication consistency across all initiatives.
Campaign Stewardship
Oversee the strategic implementation of campaigns from ideation to evaluation.
Ensure timelines, deliverables, and quality standards are met.
Monitor campaign KPIs and prepare post‑campaign reviews with cross‑functional teams.

Requirements

Requirements:

2–4 years of experience in campaign strategy, brand strategy, marketing communications, or related fields.
Strong understanding of integrated marketing (360°), consumer journey, and media strategy.
Demonstrated ability in strategic thinking, problem-solving, and storytelling.
Comfortable working with data and translating insights into strategic directions.
Strong collaboration skills and ability to work across teams.
Experience in digital marketing, social media, media planning, or influencer strategy is a plus.
Knowledge of fintech, banking, or lifestyle industries is an advantage.