Campaign - Marketing, ShopeeFood

Job Description:

• Plan, execute, and manage livestream campaigns and livestream related work, also other Ad-Hoc campaigns or projects.
• Develop timelines, set goals, and ensure campaign milestones are met.
• Collaborate with various stakeholders including campaign operations, channel managers (PIC), business development (BD), and other relevant teams.
• Ensure all stakeholders are aligned and informed throughout the campaign lifecycle.
• Design and produce campaign assets, including graphics, videos, and promotional materials (with graphic design team)
• Create and maintain campaign microsites and entry points, ensuring they are up-to-date and engaging.
• Develop innovative Key Selling Points (KSPs) for campaigns to drive engagement and conversions.
• Formulate virality plans to enhance campaign reach and effectiveness.
• Plan and execute activation strategies to ensure maximum campaign impact.
• Monitor and analyze campaign performance metrics.
• Provide insights and recommendations for future campaign improvements.
• Manage 3rd parties agency if needed.

Job Requirements:

• Bachelor's degree from any major.
• 2 years of working experience in a fast-paced industry
• Proven experience in campaign marketing or marketing project or a similar role.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively with cross-functional teams.