Responsibilities
Overview
The Campaign Manager is responsible for developing end‑to‑end communication and campaign strategies that support the brand's goals. This role serves as a strategic partner to creative, media, data, and performance teams, ensuring that every campaign is built on strong insight, clear messaging, and a fully integrated 360° marketing approach.
The Campaign Manager focuses on shaping big ideas, crafting consumer‑centric communication frameworks, orchestrating channel strategies, and evaluating campaign effectiveness to drive brand awareness and business impact.
Key ResponsibilitiesRequirements
- Strategy Development
- Develop integrated (360°) communication and campaign strategies aligned with brand and business objectives.
- Create big ideas, messaging frameworks, and key communication angles based on consumer insights, market analysis, and brand direction.
- Build audience segmentation, customer journey mapping, and campaign architecture.
- Data‑Driven Insight & Collaboration
- Work closely with the Data & Performance team to analyze audience behavior, campaign performance, and market trends.
- Translate data and insights into clear strategic recommendations.
- Support post‑campaign evaluation and strategic improvement plans.
- Channel & Media Strategy
- Define channel roles and touchpoints across ATL, BTL, digital, social, KOL/influencer, CRM, and on‑ground activities.
- Develop channel strategies based on objectives, audience behavior, and funnel stages.
- Collaborate with media team and channel owners to ensure effective distribution and messaging consistency.
- Cross-functional Partnership
- Partner with creative, media, social, KOL, and product teams to ensure strategy alignment across all outputs.
- Provide strategic briefs and guide creative teams to deliver work that meets the campaign's strategic direction.
- Maintain blu's brand voice and communication consistency across all initiatives.
- Campaign Stewardship
- Oversee the strategic implementation of campaigns from ideation to evaluation.
- Ensure timelines, deliverables, and quality standards are met.
- Monitor campaign KPIs and prepare post‑campaign reviews with cross‑functional teams.
Requirements
- 2–4 years of experience in campaign strategy, brand strategy, marketing communications, or related fields.
- Strong understanding of integrated marketing (360°), consumer journey, and media strategy.
- Demonstrated ability in strategic thinking, problem-solving, and storytelling.
- Comfortable working with data and translating insights into strategic directions.
- Strong collaboration skills and ability to work across teams.
- Experience in digital marketing, social media, media planning, or influencer strategy is a plus.
- Knowledge of fintech, banking, or lifestyle industries is an advantage.
