Buyer / Merchandiser (Beauty Personal Care / FMCG)

Job Description

Baskit is a Singapore-based startup building the future of go-to-market distribution for emerging brands across Southeast Asia, with a strong operational presence and homebase team in Indonesia. We empower brands in FMCG, beauty & personal care, and fashion to scale faster by connecting them with the right distribution channels. From general trade and modern trade to e-commerce and social commerce. Job Description:

Headcount: 2

• 1 Buyer/Merchandiser – Beauty Personal Care
• 1 Buyer/Merchandiser – FMCG
  
  

Location: BSD City (Hybrid Working Arrangement)

About The Role

We are looking for commercially driven and relationship-oriented professionals to

join Baskit's Brand Acquisition team. This role will be responsible for identifying,

acquiring, and growing strategic partnerships with leading Beauty Personal Care /

FMCG brands across Indonesia.

With this role, you will play a key role in expanding Baskit's brand portfolio by

building strong partnerships, driving successful onboarding, and unlocking

growth opportunities for both brands and the business. This position sits at the

intersection of business development, category management, and strategic

partnerships.

Key Responsibilities

• Identify, approach, and acquire high-potential local and international
  
  

brands within the Beauty Personal Care / FMCG category.

• Build and maintain strong relationships with brand owners, principals, and
  
  

key decision-makers.

• Develop compelling value propositions and partnership strategies to
  
  

attract and onboard new brands onto the Baskit platform.

• Lead end-to-end partnership discussions, including commercial
  
  

negotiations and agreement execution.

• Collaborate closely with internal teams across Sales, Operations, and
  
  

Product to ensure seamless onboarding and launch execution.

• Monitor brand performance, identify growth opportunities, and drive
  
  

revenue expansion initiatives.

• Stay up to date with industry trends, market dynamics, and competitive
  
  

activities to strengthen category development.

• Contribute to the overall growth strategy by expanding Baskit's portfolio of
  
  

strategic brand partnerships.

Requirements

• 3–7 years of experience in Brand Acquisition, Buyer, Merchandiser, Business
  
  

Development, Key Account Management, Category Management, or

related commercial roles.

• Prior experience within FMCG, Beauty Personal Care, Consumer Goods,
  
  

Retail, Distribution, E-commerce, or marketplace ecosystems.

• Proven track record in acquiring, managing, or growing brand partnerships.
• Strong commercial acumen with excellent negotiation and stakeholder
  
  

management skills.

• Well-connected within the FMCG and/or Beauty Personal Care ecosystem is
  
  

highly preferred.

• Self-starter with an entrepreneurial mindset and the ability to drive
  
  

initiatives independently.

• Strong analytical, communication, and relationship-building capabilities.
• Comfortable working in a fast-paced, target-driven environment.
• Willing to travel as required for business development activities.
  
  

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