Business Unit Manager

Role Description

1. Drive end-to-end product development for children's play and learning products, from ideation to market launch.
2. Identify and analyze both children's developmental needs and parents expectations (value perception & willingness to pay).
3. Design products aligned with Montessori principles and child development stages.
4. Source and curate products from local and international suppliers (particularly China).
5. Communicate and negotiate with suppliers regarding specifications, quality, and pricing.
6. Define and articulate strong unique selling propositions (USPs) for each product.
7. Translate product features into clear educational benefits and compelling value propositions.
8. Collaborate with marketing and sales teams to craft product storytelling and sales strategies.
9. Ensure product quality, safety, and compliance with child-related standards.
10. Manage market feedback and continuously improve and develop products.

Qualifications

1. 3–5 years of experience in Product Management, Product Development, or Merchandising (physical products).
2. Proven track record in managing products end-to-end, from ideation to market launch.
3. Strong analytical skills in assessing market trends and user needs (children & parents).
4. Ability to define and formulate compelling product USPs.
5. Experience in product sourcing and working with suppliers (local and international).
6. Proficiency in English (minimum communication & reading) for coordination with overseas suppliers.
7. Strong sense of product quality, design, and premium positioning.
8. Understanding of child development is a plus.