Identify, evaluate, and develop new business channels (e.g., brokers, strategic partners, digital platforms, fintech, B2B marketplaces, and ecosystem partnerships).
Design and implement hybrid distribution models (offline and digital) to improve scalability and efficiency.
Collaborate with Product and IT teams to develop and implement digital solutions (e.g., partner portals, API integrations, dashboards).
Conduct market research, including analysis of the digital landscape, competitors, and emerging business models.
Identify growth opportunities within new economy sectors and ecosystem-driven business environments.
Lead end-to-end implementation of new channels, from concept to pilot and scaling.
Build and manage a pipeline using a digital funnel approach (lead → conversion → retention).
Establish and manage strategic partnerships, including collaborations with digital players and startups.
Work cross-functionally with Sales, Marketing, Product, IT, and Operations teams to ensure effective execution.
Monitor performance using data-driven KPIs and continuously optimize strategies based on insights and performance data.
