Business Development Community Specialist

Job Description

As a Business Development Community Specialist at PT. Japan Fitness Indonesia, you will be responsible for managing and strengthening the Japan Conditioning Academy (JCA) community across Indonesia while driving sustainable business growth through community engagement. This role focuses on enhancing the overall academy experience, maintaining long-term relationships with students, alumni, and instructors, identifying opportunities for continuous improvement, increasing participation in higher-level academy programs, and developing community advocacy initiatives, including referral programs, to contribute to sustainable business growth.

Key Responsibilities:

Community Management & Relationship Development

• Build, manage, and maintain relationships with JCA students, alumni, and instructors across Indonesia.
• Develop and execute community engagement strategies to increase member satisfaction, loyalty, and long-term retention.
• Manage online community platforms (WhatsApp, Telegram, Facebook Groups, etc.) and facilitate active and meaningful discussions.
• Ensure community members remain engaged throughout their learning journey, from enrollment to alumni.

Business Development & Academy Growth

• Develop initiatives that encourage students to continue their learning journey into higher-level academy programs.
• Identify opportunities to increase student retention, program participation, and repeat enrollment.
• Collaborate with Academic, Operations, and Instructor teams to improve academy quality and enhance the overall learning experience.
• Gather community insights and market feedback to support new program development and business growth initiatives.
• Build strong relationships with alumni and instructors to create long-term engagement and advocacy for the academy.
• Design, implement, and manage referral programs that encourage students, alumni, instructors, and community members to introduce new participants to the academy.
• Monitor referral program performance, analyze conversion rates, and continuously optimize initiatives to increase community-driven growth and business opportunities.

Community Communication & Content Strategy

• Create and distribute valuable community content, including educational materials, fitness and Pilates tips, student success stories, and academy updates.
• Collaborate with the Digital Marketing team to ensure consistent communication and branding across all community channels.
• Respond promptly and professionally to questions, feedback, and discussions from students and instructors.

Community Events & Activations

• Plan and execute online and offline community activities, including workshops, webinars, alumni gatherings, networking sessions, and engagement events.
• Collaborate with instructors, ambassadors, and internal stakeholders to create meaningful community experiences.
• Evaluate event effectiveness through participation data, satisfaction surveys, and community feedback.

Monitoring & Analytics

• Track community engagement, student participation, retention, referral performance, and progression to advanced academy programs.
• Analyze community feedback and identify trends to improve engagement strategies and academy quality.
• Prepare regular reports on community performance, retention, referral conversion, progression to higher-level academy programs, and overall engagement effectiveness.
• Provide strategic recommendations based on data to support business growth and continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, Education, or a related field.
• 1–3 years of experience in Business Development, Community Management, Customer Success, Student Relations, or a similar role.
• Experience in education, certification programs, fitness, wellness, or service industries is preferred.
• Excellent interpersonal, communication, and relationship-building skills.
• Strong understanding of community engagement, customer retention, business development, and referral marketing strategies.
• Creative and proactive in developing community engagement programs and growth initiatives.
• Proficient in community management platforms such as WhatsApp, Telegram, Facebook Groups, Discord, and CRM tools.
• Analytical mindset with the ability to interpret engagement data and provide actionable insights.
• Passion for fitness, wellness, education, and lifelong learning is a plus.