Role Overview:
As a Business Analyst Manager, you will turn data into actionable insights to accelerate growth on TikTok Shop. You'll work closely with cross-functional teams to optimize performance, improve ads efficiency, and shape winning commercial strategies.
Job Descriptions:
- Analyze daily & weekly performance (GMV, traffic, conversion rate, AOV) on TikTok Shop
- Build and maintain dashboards & reporting frameworks for data-driven decision making
- Identify growth opportunities through campaign, customer, and category analysis
- Support business planning, forecasting, and promotional strategies
- Optimize ads performance (budget allocation, ROAS, campaign efficiency)
- Collaborate with Brand, Marketing, Content, Livestream, and Affiliate teams to maximize results
- Monitor competitor activity, platform trends, and algorithm changes
- Deliver strategic insights & recommendations to leadership
What We're Looking For:
- Strong experience in business analysis, e-commerce, or performance marketing
- Proven ability to translate data into actionable busiaign optimization
- Advanced skills in Excel / data analysis tools (dashboarding experience is a plus)
- Strong stakeholder management and communication skills
- Experience with TikTok Shop / social commerce is highly preferred
- Be at the forefront of social commerce growth
- Work with leading retail brands in a fast-paced environment
- Drive real impact on business performance and revenue growth
