The Brand Senior Manager is responsible for leading the overall brand strategy, commercial performance, and operational execution of Havaianas in Indonesia (Bali region). The role covers brand management, merchandising, marketing, retail operations coordination, financial planning, and business development to ensure sustainable growth and profitability.
Key Responsibilitie
s1. Brand & Business Managemen
- tLead and manage the overall Havaianas business in Indonesia (Bali region)
- .Develop annual business plans, sales forecasts, and growth strategies
- .Ensure alignment between brand positioning, commercial objectives, and market execution
- .Monitor market trends, competitor activities, and consumer behavior
- .Maintain strong relationships with principals and external stakeholders
.
2. Merchandise Planning & Buyi
- ngManage seasonal buying plans and assortment strateg
- y.Conduct OTB (Open-to-Buy) planning and inventory managemen
- t.Analyze product performance, sell-through, aging stock, and replenishment need
- s.Coordinate pricing strategy, markdowns, and promotional activitie
- s.Ensure healthy stock levels and margin optimizatio
n.
3. Financial & Commercial Managem
- entManage sales targets, gross margin, contribution margin, and profitabili
- ty.Prepare and monitor annual budgets and forecas
- ts.Conduct P&L analysis and business performance evaluatio
- ns.Review CAPEX proposals and store investment feasibili
- ty.Monitor operational expenses and ROI performan
ce.
4. Marketing & Brand Activa
- tionCoordinate with marketing teams on digital campaigns, events, PR, KOL collaborations, and store activati
- ons.Ensure all brand communications follow global brand guideli
- nes.Drive customer acquisition, retention, and CRM initiati
ves.
5. Retail Operations & B2B Business Su
- pportWork closely with retail operations & B2B teams to ensure strong in-store execu
- tion.Monitor VM implementation, store standards, and customer experi
- ence.Support store openings, renovations, and expansion proj
- ects.Coordinate with landlords and internal departments when requ
ired.
6. Reporting & An
- alysisPrepare weekly, monthly, and quarterly business re
- ports.Analyze sales performance, inventory productivity, and campaign effectiv
- eness.Present business updates and strategic recommendations to management and princ
ipals.
7. Team & Cross-Functional Collab
- orationCoordinate with merchandising, marketing, retail, finance, supply chain, and project
- teams.Provide leadership, coaching, and performance guidance to team m
- embers.Ensure timely follow-up and execution across depar
tments.
Requir
- ements:
Bachelor's degree in Business or relat - ed field.Minimum 5-7 years experience in brand management, retail, fashion
- industry.Strong commercial and analytica
- l skills.Experience in merchandising, buying, and inventory
- planning.Good understanding of P&L management and b
- udgeting.Strong communication and presentatio
- n skills.Able to work in a fast-paced and dynamic env
- ironment.Proficient in Microsoft Excel and Po
- werPoint.Experience managing international brands is an a
dvantage.
