Brand & Marketing Strategist

Role Description

The individual in this role will develop and execute marketing plans and campaigns aligned with target audience and business objectives. Daily tasks include building strategies across content, channels, campaigns, and customer journey, along with analyzing the marketing funnel to identify bottlenecks and opportunities for improvement. The role involves developing and testing channels, campaigns, calls to action, and marketing initiatives, then analyzing performance to deliver data driven insights and recommendations. The Marketing Strategist will also collaborate closely with cross functional teams to ensure marketing initiatives stay on track and support broader business goals.

Qualifications

• Diploma or bachelor's degree in Marketing, Business, Communication, Advertising, or a related field.
• 1–2 years of experience in marketing, digital marketing, campaign management, growth, content strategy, or related areas.
• Solid understanding of marketing funnels and customer journey mapping.
• Familiarity with content marketing, social media, and digital marketing fundamentals.
• Ability to build marketing plans and campaign calendars.
• Comfortable reading basic marketing metrics and working with spreadsheets.
• Strong cross team collaboration skills with the ability to keep timelines on track.