Brand Marketing

Responsibilities :

• Develop and execute brand strategies that align with business goals and target audiences.
• Research markets and competitors to position the brand effectively.
• Create brand guidelines, including visuals, tone, and messaging.
• Plan and run marketing campaigns across platforms like social media, digital ads, and traditional media.
• Collaborate with teams and partners to deliver creative, impactful campaigns.
• Build partnerships with brands, influencers, and organizations to expand reach.
• Manage and evaluate partnerships to ensure alignment with brand values.
• Monitor campaign and partnership performance, making improvements as needed.

Requirements :

• Bachelor's degree in Marketing, Business, or a related field (Master's degree plus point).
• Minimum of 2-3 years of proven experience in brand marketing, with a track record of successful campaigns and initiatives.
• Strong understanding of branding principles, consumer behavior, and current marketing trends.
• Exceptional communication and storytelling skills to craft and convey compelling brand narratives.
• Proficiency in data analysis and performance tracking, with strong analytical and problem-solving skills.
• Experience managing cross-functional teams and coordinating multiple projects simultaneously.
• Creative thinker with a results-oriented mindset and the ability to develop innovative marketing solutions.
• Strong attention to detail, ensuring brand consistency across diverse channels and touchpoints.
• Demonstrated leadership skills, with the ability to inspire and mentor team members.