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Brand Marketing Manager

simbadda group
5-8 Years
Indonesia
  • Posted 7 days ago
  • Be among the first 10 applicants

Job Description

  • Brand Strategy & Positioning
  • Develop and strengthen brand identity, positioning, and market differentiation across all product categories and business channels.
  • Ensure brand strategy aligns with commercial objectives, target audience, and long-term business growth.
  • Maintain strong brand consistency across online, offline, retail, and distributor touchpoints.
  • Build competitive market positioning and improve brand perception.
  • Campaign & Brand Activation
  • Plan and execute brand campaigns including product launches, festive campaigns, grand openings, exhibitions, and strategic promotions.
  • Develop integrated brand activation strategies across retail, digital, and channel marketing.
  • Coordinate with Digital Marketing, Retail Marketing, and Creative teams for campaign execution.
  • Monitor campaign effectiveness and optimize brand engagement performance.
  • Product & Packaging Branding
  • Oversee branding strategy for product launches, packaging design direction, manuals, and product presentation materials.
  • Ensure product branding reflects market positioning and strengthens customer trust.
  • Collaborate with Product, Sales, and Creative teams to improve product presentation and shelf impact.
  • Maintain consistency in product communication and packaging standards.
  • Social Media – Organic & Content
  • Lead organic social media strategy across platforms to strengthen brand awareness and customer engagement.
  • Develop content direction, storytelling, and communication strategy for brand channels.
  • Ensure strong consistency in messaging, visual identity, and customer interaction.
  • Support community engagement and long-term organic audience growth.
  • Brand Performance Monitoring
  • Monitor brand health, awareness, campaign performance, and customer perception across channels.
  • Analyze market trends, competitor positioning, and customer feedback to improve brand strategy.
  • Provide performance reports and strategic recommendations to management.
  • Improve brand ROI and long-term brand equity.
  • Partnership & Collaboration
  • Build strategic partnerships with key accounts, distributors, communities, media partners, and brand collaborators.
  • Manage co-branding opportunities, sponsorships, influencer partnerships, and external collaborations.
  • Strengthen market reach through strategic alliances and brand visibility programs.
  • Ensure partnerships support both brand growth and commercial objectives.

Minimum Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or Design (Master's preferred).
  • 5–8 years of experience in brand management, marketing communications, or retail marketing within consumer goods or lifestyle industries.
  • Proven experience managing vendor marketing, creative agencies, and offline brand campaigns.
  • Experience in retail store design or visual merchandising is strongly preferred.
  • Strong creative sensibility, project management, and leadership skills.
  • Excellent communication skills in Bahasa Indonesia and English (written and spoken).

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Job ID: 151370649

Last Updated: 19-07-2026 07:09:28 PM
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