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Brand Marketing

ISMAYA GROUP

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4-6 Years
5 months ago
239 Viewed
0 Applied

Job Description

Our sister company, Legit Group, is actively seeking a Brand Marketing professional. This person will be tasked with implementing comprehensive brand marketing strategies, monitoring and evaluating brand performance metrics, and overseeing the development and enforcement of brand guidelines.

Job Description:

  • Develop and execute comprehensive brand marketing strategies to establish a strong brand identity and increase brand visibility through marketing campaigns.
  • Monitor and analyze brand performance metrics, such as sales, brand awareness, customer perception, and brand equity, and provide regular reports to the management team.
  • Collaborate with internal stakeholders to understand business objectives and target audience, and translate them into actionable marketing plans.
  • Create and manage brand guidelines, ensuring consistent brand messaging across all channels and touchpoints.
  • Conduct market research and competitor analysis to identify market trends, consumer insights, and opportunities for brand differentiation.
  • Collaborate with creative teams, agencies, and vendors to develop impactful marketing materials, including visual assets, videos, and other brand collateral.
  • Stay up-to-date with industry trends and best practices in brand marketing, identifying opportunities to innovate and improve the brand's positioning.

Job Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
  • Has a working experience more than 4 years
  • Strong strategic thinking and the ability to translate business objectives into actionable marketing plans.
  • Excellent understanding of brand management principles and best practices.
  • Demonstrated success in developing and implementing integrated marketing campaigns across multiple channels.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Excellent communication and presentation skills, with the ability to articulate brand vision and influence stakeholders.
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