Brand Marketing Executive

About Scarlett Indonesia

Founded in 2017, Scarlett Indonesia has rapidly emerged as one of the leading local brands in beauty and personal care. As a fast-growing company, we have built a strong presence across both online and offline platforms.

Our growth is driven by our innovative product offerings, passionate team, and the support of over 5 million organic followers on Instagram and e-commerce channels.

With a bold vision to become Indonesia's number one beauty and personal care brand, we invite you to be part of our journey and #BeOurSTARlett!

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Min. 1 year of experience in brand management, preferably in the beauty, cosmetics, or fragrance industry.
• Strong passion and knowledge of perfume trends, consumer behavior, and branding.
• Able to manage multiple launches and campaigns simultaneously.
• Creative thinker with strong communication and presentation skills.
• Ability to work collaboratively with cross-functional teams and external agencies.
• Strong attention to detail and a sense of aesthetics aligned with fragrance branding.

Responsibilities:

• Support brand strategy and annual marketing plan for the category.
• Manage product launches, from concept to market execution.
• Execute 360 marketing campaigns (digital, offline, retail).
• Develop POSM, promotional tools, and in-store activations with trade team.
• Work with agencies and internal creative teams on branding materials.
• Track and analyze campaign performance; prepare reports.
• Collaborate with sales, supply chain, and product teams for smooth execution.

Why Scarlett Indonesia

At Scarlett Indonesia, time flies beautifully as we stay focused on building, growing, and achieving meaningful milestones through memorable experiences.

With our GLOW UP culture, we aim to build and empower a talented workforce that drives business growth through innovation, collaboration, and a positive work culture.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.