Brand Marketing Eufy

Qualifications: 

- Minimum Bachelor's degree in any major (Marketing, Communications, or Business preferred)

- 1–2 years of experience in digital marketing/brand assistant roles

- Familiar with social media platforms (Instagram, TikTok, Shopee/Tokopedia, etc.)

- Comfortable using tools such as Excel/Google Sheets, Canva, and reporting tools

- Understands the basics of digital advertising (Meta Ads, Google Ads, TikTok Ads) — able to calculate budgets, understand campaign logic, and set up ads

- Strong communication and coordination skills

- Detail-oriented, able to multitask, and comfortable working under tight deadlines

- Highly proactive and able to work across cross-functional teams

- Nice to have: familiarity with the smart home/electronics product category

Job Desc :

1. egional Brief & Campaign Coordination

Receive campaign/content briefs from the Regional team for the Eufy brand

Translate briefs into clear working directions for each team (Social Media, Creative Design, Video Production, Live Streaming, KOL)

Help build and execute the campaign calendar based on Regional direction.

Ensure briefs are clearly communicated to the relevant teams and executed on schedule

Act as a two-way liaison: relaying local teams progress/results back to Regional when needed

2. Social Media Support

- Ensure social media content is aligned with ongoing campaigns

- Support trend, competitor, and audience insight research to inform content strategy

3. KOL & Influencer Coordination

- Handle communication and follow-up with KOLs team for Eufy campaigns

- Maintain tracking reports for KOL partnerships (deliverables, timeline, results)

- Monitor KOL posts and performance

4. Live Streaming Support

- Coordinate with the live streaming team on ongoing promos and campaigns

5. Reporting & Administration

- Prepare daily, weekly, and monthly performance reports for the Eufy brand (social media, campaigns, KOL, live streaming)

- Assist with budget administration, invoicing, and documentation of vendor/KOL partnerships

- Manage brand asset documentation (product photos, videos, promotional materials)

6. Digital Advertising

- Calculate and manage the ads budget for the Eufy brand

- Understand the logic and mechanics of advertising on Meta Ads, Google Ads, and TikTok Ads

- Set up ad campaigns on these platforms according to brief and allocated budget

- Monitor ad performance and perform basic optimization (budget allocation, targeting, etc.)

7. Research & Insight

- Conduct competitor research and market trend analysis for the smart home/security devices category

- Provide data-driven recommendations to support the Digital Marketing Manager's decisions