PT. Sukanda Djaya is one of Indonesia's leading FMCG companies, specializing in the sales, marketing, and distribution of high-quality refrigerated food products. We serve a wide range of industries, including food service, retail, wholesale, QSR, catering, and healthcare.
Our diverse product portfolio features premium imported chilled and dry goods from countries such as Japan, Italy, the USA, France, Australia, New Zealand, and Norway. We also proudly carry selection of trusted house brands, produced by our parent company, PT. Diamond Cold Storage.
Responsibilities:
- Prepare and develop products according to the brand.
- Implement marketing plans and strategies to support and create brand image or brand building that can be accepted by consumers.
- Monitor and evaluate all brand activities, from campaigns to promotions, ensuring effectiveness and alignment with company objectives.
- Manage brand budgets (A&P) and track expenses to ensure spending stays within approved limits.
- Supervise product launch activities, ensuring every rollout is well executed and on target.
- Evaluate new products using the brand during the launch period.
- Plan and coordinate brand development strategies with related departments to ensure smooth execution and achievement of brand goals.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 35 years of experience in brand management, brand strategy, or brand innovation in an FMCG company.
- Strong analytical and problem-solving skills.
- Experience managing budgets and analyzing campaign effectiveness.
- Passionate about growing brands and making things happen.
- Fluency in English (spoken and written).
