Brand Manager

Position Description: Responsible for developing national product and marketing strategies, including product positioning, market analysis, and go-to-market strategy, to strengthen product competitiveness and support business growth.

Responsibilities:

• Develop national product strategy across Distribution business lines, including Chemical Commodity, Specialty Chemical, Food Ingredients, Solvents, Water Treatment, and other product categories.
• Manage product naming and brand architecture, including Master Brand, Sub Brand, Product Category, and Product Line.
• Develop national marketing strategy, including segmentation, targeting, positioning, USP, and go-to-market strategy.
• Conduct market intelligence, competitor analysis, market sizing, price trend tracking, and competitive landscape analysis.
• Ensure brand consistency across product lines, including visual identity, technical claims, product naming, and brand guidelines.
• Collaborate with Sales, Technical, Supply Chain, and other related teams to ensure product branding aligns with market needs and supply capability.

Qualifications:

• Bachelor's or Master's degree in Marketing, Chemical Engineering, Business, or related fields.
• Minimum 5 - 10 years of experience in chemical company, principal, distributor, or specialty chemical industry.
• Strong experience in product management, brand management, or marketing strategy.
• Strong understanding of chemical industry, B2B market, regulation, product positioning, and supply chain.
• Able to work cross-functionally and manage multiple product categories simultaneously.
• Strong analytical thinking, strategic mindset, communication, and project management skills.