Role Summary
You will own Luce end-to-end: commercial performance, brand identity, operations, and financials. You will work directly with the Founder and plug into shared supply chain, marketplace, and creative resources across Threads and Harmony. You are accountable for Luce hitting its monthly targets and scaling into a profitable standalone brand.
Key Responsibilities
Sales & Revenue
- Own GMV and revenue targets across TikTok Shop and Shopee
- Plan and execute live commerce sessions; track conversion and AOV
- Set pricing strategy, promotional calendars, and bundle mechanics
- Monitor competitor pricing and market positioning weekly
Brand & Creative
- Define Luce's visual identity, tone of voice, and target customer
- Brief and manage creative assets (photos, videos, copy) with internal or freelance talent
- Build and manage TikTok and Instagram presence for Luce
- Collaborate with AI-assisted creative tools to accelerate content output
Operations & Supply Chain
- Coordinate with suppliers and production partners to hit launch timelines
- Manage inventory levels, stock replenishment, and SKU rationalization
- Track fulfillment SLAs and resolve logistics issues
- Input data into ERP and maintain product catalog accuracy
Finance & Reporting
- Own the Luce P&L: track COGS, gross margin, and operating expenses
- Prepare weekly performance reports with key metrics (GMV, margin, ROAS, return rate)
- Flag margin risks and recommend corrective actions proactively
What We're Looking For
Must-Have
- 2-4 years of experience in ecommerce, fashion, or brand management
- Demonstrated ability to manage both commercial and operational functions simultaneously
- Comfort working with data: you know your numbers and act on them
- Strong communicator — clear written and verbal Bahasa Indonesia; working English
- AI fluency: actively uses AI tools to work faster and smarter
Strongly Preferred
- Experience in TikTok Shop or Shopee seller operations
- Background in fashion, lifestyle, or consumer goods categories
- Has launched or scaled a brand or product line from early stage
- Bachelor's degree from one of Indonesia's top 10 universities (desired, not required)
