Company Description
LOOKBOUTIQUESTORE (LBS) is a self-manufactured local fashion brand specializing in high-quality basics and essential fashion items for women. Our collections include a variety of tops, pants, dresses, and more, crafted to ensure comfort and style. We are dedicated to providing fashion-forward consumers with affordable prices while empowering them to feel confident and express their best selves. LBS is committed to offering both quality and simplicity in every piece of clothing we design.
QUALIFICATION:
- Bachelor's degree in Marketing, Fashion Business, or related field
- 36 years experience in fashion brand management, merchandising, or marketing
- Strong understanding of fashion branding, trends, and consumer behavior
- Merchandising and retail knowledge (assortment, sell-through, markdown strategy)
- Digital and e-commerce savvy
- Strong analytical, communication, and project management skills
- Creative mindset with commercial awareness
RESPONSIBILITIES :
1. Brand Strategy & Identity
- Develop and execute brand strategy aligned with the fashion brand's vision and seasonal direction
- Ensure consistency across campaigns, collections, online platforms, and retail stores
2. Online Sales & Digital Channels
- Manage brand performance across e-commerce, marketplaces, and social commerce
- Plan online campaigns and coordinate content strategy (product images, styling, copy) with marketing team
3. Retail Merchandising (MD)
- Develop merchandising strategies to optimize sell-through and stock rotation
- Plan product assortment, pricing strategy, and markdowns
- Coordinate with retail teams to ensure proper execution in stores
4. Budget & Performance Management
- Manage brand marketing and promotional budgets
- Monitor campaign ROI and online sales performance
- Prepare regular performance reports and strategic recommendations
