Brand Manager

Company Description

Kartika Sari Group is a diversified business operating across FMCG, food and beverage, retail, and property sectors, headquartered in Bandung, Indonesia. The group is known for combining long-standing local heritage with modern business practices to serve a wide range of customers. Its working culture is driven by passion and refined through continuous innovation. Team members are encouraged to contribute ideas, improve processes, and help build strong, customer-focused brands. Joining Kartika Sari Group offers opportunities to grow within a dynamic, multi-industry environment.

Role Description

The Brand Manager is a full-time, on-site role based in Bandung. This role is responsible for developing and executing brand strategies, including positioning, visual identity, and messaging across FMCG, F&B, retail, and property products. Day-to-day tasks include planning and implementing marketing campaigns, coordinating promotional activities, managing budgets, and monitoring brand performance metrics. The Brand Manager collaborates closely with marketing, sales, operations, and product teams to ensure consistent brand representation across all customer touchpoints. The role also involves conducting market and competitor analysis, overseeing content and materials for digital and offline channels, and maintaining strong relationships with external partners and agencies.

Qualifications

• Demonstrated experience in brand management, marketing strategy, and campaign planning, preferably within FMCG, F&B, retail, or related consumer industries.
• Strong skills in market research, data analysis, and consumer insight development to guide brand decisions and measure performance.
• Ability to manage cross-functional projects, coordinate with internal teams and external agencies, and ensure timely delivery of brand initiatives.
• Experience with digital marketing, social media management, and brand communication across online and offline channels.
• Excellent written and verbal communication skills in English and Indonesian, with strong presentation and stakeholder management abilities.
• Proven capability in strategic thinking, problem-solving, and making data-informed decisions in a fast-paced environment.
• Passion for brands, creativity, attention to detail, and willingness to work on-site in Bandung with a collaborative, innovation-driven mindset.