Brand Manager

Company Description

From This Island (FTI) is a personal care company that leverages superfoods and hero ingredients sourced from the islands of Indonesia, the world's largest archipelago. Backed by a team of experts and patented technology, FTI is committed to creating safe and effective skincare products. Our mission is to combine high-quality natural ingredients with innovation to meet consumer needs. We are dedicated to redefining skincare by delivering solutions inspired by Indonesia's rich natural heritage.

Role Description

The Brand Marketing & Activation Manager is responsible for driving From This Island's brand growth through end-to-end campaign management, social media, digital advertising, influencer marketing, partnerships, community programs, brand activations, and PR. This role ensures that all initiatives are strategically aligned with business goals, consistently executed across online and offline touchpoints, and reinforce From This Island's premium brand identity.

The position requires strong expertise in 360 marketing execution, digital integration, and external partnership management, while leading and developing a high-performing team to deliver impactful, measurable, and consumer-centric brand outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 5+ years of experience in Brand Marketing or Integrated Marketing, preferably within Beauty, Skincare, or FMCG.
• Experienced in managing teams, agencies, and external partners to deliver consistent and high-quality outcomes.
• Strong experience in leading 360 brand campaigns, covering digital, social media, influencer marketing, partnerships, PR, and offline activations.
• Proven ability to translate brand strategy into impactful execution across online and offline touchpoints.
• Data-driven with a solid understanding of campaign performance, ROI, and consumer insights.
• Confident communicator with strong stakeholder management and cross-functional collaboration skills.