To lead the development and execution of Softex brand strategy to drive sustainable business growth, strengthen brand equity, and increase market share. The role is responsible for identifying consumer insights, developing innovative marketing initiatives, managing product portfolio performance, and ensuring effective cross-functional collaboration to achieve brand, sales, and profitability objectives.
- Act and serve as brand champion and owners to assist Brand Group Manager.
- Assist Brand Group Manager to translate brand strategies as defined in Marketing plan into brand plan, brand positioning, and go-to- market strategies.
- Assist Brand Group Manager to measure and report performance of all marketing campaigns and assess goals (KPI).
- Plan for the launch of New products in accordance with the marketing plan that has established in collaboration with other divisions (production, RND, supply chain, finance).
- Brainstorm new and innovative growth strategies.
Key Accountabilities:
- Brand Strategy & Positioning : Define and translate communication and consumer insights into short term and long term marketing initiatives and strategies that drive growth and increase market share
- Market & Consumer Analysis : Continuously analyze market trends, consumer behaviour, and competitor activities to uncover opportunities, guide strategic decisions, and inspire product innovation
- Campaign Management : Plan, develop and execute integrated marketing campaign across multiple channels, including digital, ATL, Digital, BTL, to enhance brand visibility and engagement
- New Product Development (NPD) & Launch : Collaborate with R&D teams to identify market gaps, conceptualize new product, design packaging concepts, and lead successful go to market launch strategies
- Brand Performance Tracking : Monitor and analyze brand health metrics, sales data, campaign performance, market share, and product margins to provide actionable recommendations to the team.
- Cross Functional Collaboration : Coordinate with internal teams (all departments_ and external agencies to ensure consistent brand execution.
- Sales and Channel Alignment : Partner with the Channel team to ensure brand assets, pricing strategies, promotional activities align with channel - spesific goals.
Essential requirements:
- Min. Bachelor's Degree (S1) in any discipline.
- Min. 3 years of experience in Marketing roles (Brand Manager)
- Having experience in Personal Care company will be an advantages.
- Good interpersonal, communication and leadership skills.
- Good in data analysis and research consumer markets (Nielsen Data)
- Strong capability in analyzing brand performance and translating insights into actionable short and mid term growth plan.
- Experience in managing a product innovation pipeline and strategies.
- Fluence in English (writing & speaking).
- Persistent and resilient, with a strong growth mindset.
- Agile and adaptable in a fast-paced environment.
- Strong communication and stakeholder management skills across all levels.
- Detail-oriented executor with strategic thinking and a long-term growth perspective.
- Willing to be place at BSD, South Tangerang.
