Brand Manager

To lead and elevate our brand positioning, ensuring we remain a top choice in the hospitality industry. This role requires a strategic thinker with strong leadership skills, a deep understanding of brand management, consumer insights, and digital marketing, and the ability to drive brand engagement and growth.

1. Build brand marketing strategy and programs to support business objectives across different channels and segments in order to support the overall company strategic plan.
2. Develop business cases for marketing programs at the proposal stage and recommendations on marketing tactics.
3. Develop and gain approval of annual brand budgets and marketing plans.
4. Develop concept/ideas for impactful and relevant 360 campaigns, including online and/or offline campaigns or activation.
5. Identify brand and campaign KPI align with the brand strategy and lead the team to achieve that.
6. Lead the executions of marketing programs from start to finish, driving collaboration with internal teams and/or external stakeholders (eg. media, agency, vendor) and leveraging the right internal process.
7. Build a customer journey for both B2B & B2C customers by understanding the right insight for those customers including the channels that they used.
8. Analyze market trends, consumer behavior, and competitor activities to refine branding strategies.
9. Work with product, sales, and design teams to ensure cohesive branding across all touchpoints.
10. Track brand performance metrics (e.g., brand awareness, customer engagement, and sales impact) and optimize strategies based on data.
11. Ensure all marketing materials, messaging, and campaigns align with the brand's voice, tone, and identity.
12. Manage and maintain a productive working relationship with other departments, such as: demand generations, products, business development, sales, etc.
13. Stays up to date on industry trends and local consumer insight to create a relevant marketing plan.