As a Brand Team, you will be responsible for supporting the operational engine behind our brand's presence in general trade market channels. You will bridge the gap between high-level brand strategy and the real-world hustle of wholesalers, warungs, and canteens.
What will you do
Market & Field Data Analytics
- Channel Performance Tracking: Analyze weekly and monthly GT sales data, numeric distribution (ND), and weighted distribution (WD) to identify high-potential areas and underperforming regions.
- Competitor Intelligence: Monitor competitor activities in traditional markets (e.g., pricing strategy, consumer promos, wholesale bundling, trade margins) and present actionable insights to the Brand Team.
- On-the-Ground Audits: Participate in routine store visits (pasar/toko kelontong) to validate display execution, check product freshness, and understand shopper/retailer behavior.
Cross-Functional Collaboration
- Marketing Communication Alignment: Work closely with the Marketing Communication (Marcom) team to co-create and integrate General Trade execution into broader 360-degree brand campaigns (combining BTL field activations, local media, and digital/social media pushes).
- Sales Force Alignment: Work closely with the Sales Team to ensure brand campaigns are understood and effectively pitched to store owners.
- Internal Liaison:Work closely with Product Innovation and Supply Chain to ensure brand profitability.
Brand Operational & Administrative Support
- Conduct administration duties related to brand operationalization
- Campaign Logistics: Coordinate product samples and promo materials distribution for trade events, market activation, or field activations, etc.
What are we looking for
- Final-year student or recent graduate in Marketing, Business Administration, Industrial Engineering, Communication, or relevant fields.
- Possess a high interest in brand and marketing management.
- Proficient with Google Workspace.
- Good AI literacy: Familiar with AI generators - Claude, Gemini, or others.
- Avid observer of current social media, pop-culture, and consumer trends.
- Comfortable working with numbers to analyze channel sales & campaign performance.
Interpersonal skill :
- Willing and eager to perform field/market visits.
- Committed to grow.
- Strong organizational skills with close attention to detail.
- Excellent communication, teamwork, and relationship-building skills, both with internal and external stakeholders.
- Positive attitude and a problem-solving, solutions-focused approach.
- Great analytical skills with good business acumen.
- Eagerness to learn and grow your career in an engaging FMCG industry.
- Creative and up-to-date with the latest and upcoming trends.
- Learning Agility: Lemonilo pivots fast. The candidate must be comfortable with ambiguity and have a fail-fast, learn-faster attitude.
- Language: Fluency in English and Bahasa Indonesia is essential for cross-border collaboration and local market insights.
About Lemonilo
Since 2016, Lemonilo is a well-known leading health and wellness CPG (Consumer Packaged Goods) brand in Indonesia with a mission to make healthy living accessible through affordable, great-tasting products made with high standards and free from 100+ potentially harmful ingredients. Our products are distributed across more than 20,000 stores nationwide. We are growing fast and invite talents to build, learn, and create real impact at scale in a purpose-driven organization.
As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.
