What You'll Drive :
As a Brand Executive, you will play a crucial role in planning, executing, and evaluating strategic marketing campaigns and brand activations:
- Brand Activation & Event Planning: Develop concepts and execute annual brand activation campaigns to boost brand engagement, increase exposure, and support overall sales revenue.
- Brand Visibility & Performance: Oversee brand visibility across offline channels (Wholesale, Retail Stores, Modern Trade, Expo). Manage the design and production of marketing collateral (e-catalogues, brochures, wobblers, headers, etc.) and implement strategies to drive sales for slow-moving and End-of-Life (EOL) products.
- Brand Collaborations: Plan and execute strategic cross-brand partnerships (giveaways, Gift With Purchase, events) while ensuring consistent brand positioning across all marketing channels.
- KOL & Community Management: Identify and leverage opportunities with communities and influencers. Manage relationships with Brand Ambassadors and Mega KOLs, including drafting creative briefs and mood boards for shoots.
- Cross-Functional Collaboration: Partner closely with internal teams (Creative/VM, Online Sales, Social Media, Product, Wholesales, and Operations) to ensure seamless campaign alignment.
What We're Looking For :
- Education: Bachelor's degree (S1) in Marketing, Brand Management, Communications, or a related field.
- Experience: Minimum 3 years of experience in a similar role. (Experience in the Mom & Baby / Kids Retail industry is a strong plus!)
- Technical Competencies:
- Solid understanding of end-to-end business processes, product knowledge, marketing plans, and brand activation strategies.
- Willing to work in Head office: Kelapa Gading, North Jakarta.
Core Skills:
- Strong analytical mindset with a deep understanding of market trends, brand insight, and consumer behavior.
- Creative thinker with strong strategic planning abilities.
- Exceptional communication, negotiation, and interpersonal skills.
- Ability to thrive in a fast-paced, agile environment and handle tight deadlines effectively.
