Create annual marketing activity and its implementation in terms of brand activation and consumer programs aligned with targeted market
Define sales target and ensure its achievement effectively
Define strategy and sales supporting programs through product distribution
Actively plan, implement, and monitor consumer marketing programs and trade marketing in every channels to achieve sales target.
Close collaboration with distributor and trade marketing to create monthly sales forecast
Collaborate with manufacturing, distribution, and supply chain to create finished goods production forecast in order to ensure stock availability
Define new & existing product pricing strategy based on positioning, competitor, and profit margin, then monitor it regularly
Create distribution plan and promotion program to support new product launching ( consumer program, trade program, dan penetration program )
Plan and implement new product introduction program to consumers/media/sales & merchandiser team
Review market research report regularly and define strategy to increase market share, numeric, and weighted distribution
Qualification :
Minimum bachelor degree in any major from reputable university
At least 4 years of experience in marketing, with cosmetic & personal care / pharmacy OTC industry background, and 1 year in managerial level / 3 years as assistant manager
Has experience in creating & implementing BTL activities and monitoring sales achievement
Good analytical thinking, detail, creative, target oriented, able to work independently and in a team as well
