Brand Consumer Marketing Manager - Personal Care &House Hold Product

• Create annual marketing activity and its implementation in terms of brand activation and consumer programs aligned with targeted market
• Define sales target and ensure its achievement effectively
• Define strategy and sales supporting programs through product distribution
• Actively plan, implement, and monitor consumer marketing programs and trade marketing in every channels to achieve sales target.
• Close collaboration with distributor and trade marketing to create monthly sales forecast
• Collaborate with manufacturing, distribution, and supply chain to create finished goods production forecast in order to ensure stock availability
• Define new & existing product pricing strategy based on positioning, competitor, and profit margin, then monitor it regularly
• Create distribution plan and promotion program to support new product launching ( consumer program, trade program, dan penetration program )
• Plan and implement new product introduction program to consumers/media/sales & merchandiser team
• Review market research report regularly and define strategy to increase market share, numeric, and weighted distribution

Qualification :

• Minimum bachelor degree in any major from reputable university
• At least 4 years of experience in marketing, with house hold,cosmetic & personal care / pharmacy OTC industry background, and 1 year in managerial level / 3 years as assistant manager
• Has experience in creating & implementing BTL activities and monitoring sales achievement
• Good analytical thinking, detail, creative, target oriented, able to work independently and in a team as well
• Computer literate and good English ability