Brand Communications Manager

Job Function

Responsible for developing and executing the company's overall brand and communication strategy—both external and internal. This role plays a key part in building corporate image, enhancing brand awareness, supporting sales strategies, and strengthening communication across stakeholders in the highly competitive fuels retail industry.

Responsibilities

1. Brand Management

• Develop and implement brand positioning strategies for both corporate and product brands
• Ensure brand consistency across all communication channels (gas stations, social media, advertisements, promotions, etc.)
• Analyze brand performance and market perception

2. Communication Strategy

• Design and execute an integrated communication plan (internal and external)
• Manage communication campaigns including ATL, BTL, digital, PR, CSR, and events
• Act as the main liaison between the company and media, agencies, and communication partners

3. Digital & Social Media

• Develop creative content and digital campaigns relevant to target audiences
• Manage company social media platforms and monitor engagement and online reputation
• Collaborate with the digital marketing team in launching platform-based campaigns

4. Internal Communication

• Develop internal communication strategies to align employees with the company's vision, values, and key initiatives
• Support communication for change management and cultural programs

5. Media & Public Relations

• Prepare press releases, executive speeches, and other external communication materials
• Handle crisis communication and maintain corporate reputation
• Build and maintain strategic media relationships (national and local)

Key Requirements

• Education:

Bachelor's degree in Marketing, Communications, Business Management, or a related field.

• Experience: 5 years of experience in branding and communications, with at least 2 years in a managerial role.
• Experience in retail, energy, or fuels retail sector is highly preferred.

Technical Competencies:

• Brand strategy & campaign development
• Public relations & media engagement
• Creative content creation (offline & digital)
• Familiarity with brand/media analytics tools (e.g., Brand Health Survey, Google Analytics)

Soft Skill

• Leadership and cross-functional collaboration
• Strategic communication and presentation skills
• Problem-solving & crisis management
• Creative, adaptable, and result-oriented

Other Requirements

• Fluent in English (written and spoken)
• Willing to travel or visit fuel station networks as needed
• Awareness of sustainability, safety, and compliance values in the fuel industry